RaZbaby is a Miami based company that patents, develops, and distributes uniquely safe baby products that are inspired by nature. The company was founded in 2002 by two sisters, Aida and Lidia. Some eighteen years ago, what was supposed to be a casual lunch outing ending with a sweet raspberry dessert, resulted in the birth of both the company’s name and very first product, the RaZberry Teether.
The patented RaZberry Teether is ranked #1 in the USA as per IRI Data. The JollyPop pacifier, which is made in the USA, is distributed in hospitals nationwide; This helps continue to create mass brand recognition at the hospital level. With doctors and nurses nationwide trusting the JollyPop pacifier it has encouraged parents to develop strong trust in the RaZbaby brand. Last year alone, 1.8 million babies were sent home from the Hospital with a JollyPop pacifier.
Another star product is the keep-it-kleen Pacifier, the only pacifier that "Closes when Dropped”. The RaZbaby Collection also includes silicone teethers, plush, toothbrushes, spoons, plates, feeders and pacifier holders.
Some new and upcoming branding initiatives with global marketing relevance include:
RaZbaby products are sold worldwide in multiple channels like Mass, Grocery, Pharmacy, Specialty stores, online etc,
Like all genuinely good things, our products are inspired by nature!
Only the Berry Best!
